7 Things to Check Out at NADA 2018
Articles | March 23, 2018
Author: Affinitiv from Automotive News
A great customer experience is everything.
Creating brand loyalty in today's computerized world requires excellence and speed at every step of the automotive customer lifecycle, from first contact to repurchasing. If your dealership can't keep pace, we can guide you through a digital transformation to streamline your operations.
We provide a comprehensive and tailored solutions suite that converts manual tasks and face-to-face interactions to the digital applications you need to create a fantastic customer journey.
Amid the cornucopia of exhibitors at the 2018 NADA Show, here is a cross section of don’t-miss booths.
Finding Facebook Pages
Booth #3174C
With consumers spending 30 to 40 minutes a day on Facebook, the odds of them noticing a mail piece or reading an email are diminished. Social Roots, a marketing tool from Affinitiv, reaches into consumers’ personal Facebook pages. The system combines the vehicle identification number data on file at a dealership with Facebook’s marketing services to alert consumers about service specials when scheduled maintenance is due or to display purchase offers when a customer is at the end of a lease.
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